GRAPHIC DESIGN

Graphic design is a creative process which combines both technology and art to communicate ideas. Thus, graphic design is a creative process involving a client and a designer. In today’s modern era, graphic design may be applied directly to website, eliminating the need for an intermediary. The designer works with a wide range of tools in order to convey a message from a client to a targeted audience. The main tools are image and typography.

IMAGE BASED DESIGN

Designers develop images to represent the ideas of the client want to convey. Images are unbelievably powerful and convincing tools of communication but also convey moods and emotions in addition to information. Humans have the tendency to respond quickly to the images based on their associations, previous experience and their personalities. In case of image based design, the images must include the entire message. These images may be photogenic, drawn, painted or may be graphically rendered in various different ways. Image based design required when the designer think that a picture is indeed worth a thousand words.

TYPE BASED DESIGN

Sometimes designers use words in place of images to convey a message. The writing style is very much different from the writers. Thus, can grab the attention on a poster; easily identify the product name on the package or a bus. Designers are expert that present the information in a visual form in signs, packaging, film or print. Thus, designers evaluate the message in an extremely efficient and effective way.

IMAGE AND TYPE

To communicate the client’s message a designer often combines typography and images. Designers have to explore all the creative possibilities presented by the words (typography) and images (fine art, photography, illustration). A good designer, therefore, strikes a balance between them. Designer acts as a link between the audience and the client. Hence, unlike the client and the audience, graphic designers know how to create a message and how to present it effectively. A graphic designer has to work with the client in order to understand the content and the purpose of the message. Once the design concept chosen, the designer work with the photographers, illustrators, printers, typesetters and other production specialist to create the final design product.

SYMBOLS, LOGOS AND LOGOTYPES

Logos and symbols are special, highly compressed information forms or identifiers. Symbols are an abstract presentation of a particular identity. Hence, in order to create identifiers, the designer must have a clear cut vision of the idea to be represented and to the audience to whom message directed.

ABOUT AUTHOR

 Back40 Design Group,  a full service web development company in Oklahoma City, Oklahoma with 12 years’ experience specialize in company branding, logo design,Oklahoma web design, web hosting, development,  print and Internet Marketing (SEO), providing a “one stop shop” to meet your design needs.

Content Management System – A Summary

A content management system is primarily a computer program that allows editing, publishing and modifying content along with maintenance from a central interface. Hence, such content management systems provide procedures so as to manage workflow in a mutual environment. These procedures can be done manually as well as automated. In simple words, content management system is a system that is designed specially to manage the content of a website. These were basically designed to simplify the complicated task of writing several versions of code as well as to make the website development process more adaptable. Thus, Content management system provides a platform that permits the users to centralize publishing, editing, and amendment of data on a single back end interface. These are frequently used as blog software.
It basically comprises of two elements namely, the content management application (CMA) and the content delivery application (CDA). The CMA element permits the content manager, to manage, modify and removal of content from a website without the help of the webmaster, and even if the content manger lacks the knowledge of Hypertext Markup Language (HTML). Whereas the CDA element uses and complies this information in order to update the website. The feature of a CMS may vary, but basic features include format management, indexing, search, retrieval and web based publishing. The basic function of content management system is to represent information on websites. These features may vary from system to system. Simple systems show only some feature while some have powerful and complex functions. A content management system as a central repository and contains movies, pictures, scientific data and documents. Therefore, content management system can be used for controlling, revising, storing thus, enriching and publishing documentation and information.
The web based publishing feature in content management system allows individual to use a set of template or a template as approved by the organization along with wizards and other tools so as to create or modify the web content as required. The format management feature permits documents which may include scanned paper documents and legacy electronic documents to be formatted into PDF or HTML for the website as per the requirement. With the help of revision control feature, content can be updated to a new version or restored to a previous version. It also keeps a track of any changes made to the files by individuals. Whereas indexing, search and retrieval are additional features. A content management system can index all the data within an organization, and individuals then may search the data using keywords which the content management system retrieves. In addition to these features, content management system also provides additional tools for the purpose of one-to-one marketing. One to one marketing is the ability of the website to customize its content and then advertise it to specific user characteristic by using the information as provided by the user or may be gathered by the website.
There are two factors that must be taken into consideration by any organization before investing in a content management system. Firstly the size and geographical distribution of an organization must be t considered especially if it has various branches in different countries. As a matter of fact, transition to content management system is difficult. Secondly, the variety of the electronic forms of data used in the organization must be considered.
AUTHOR BIO
Back40design is a oklahoma web design and hosting company, and provide training and support, for every website we build, website portfolio, mobile website design, Javelin content management system, custom web design programming, print design – logo portfolio, print portfolio. Visit our web store to know more about Edmond Outlook Magazine and Print Campaign.

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